Objective

The LIFEBLOOD Charity is one of the UK’s largest thrombosis charities. Its mission is to promote awareness about thrombosis and to increase understanding of its causes, effects and the treatment available.

To become the leading information portal for thrombosis in the United Kingdom, LIFEBLOOD wishes to ensure that the target audiences are engaged effectively and an educational resource can be built for the medical community.

To fulfil the mission and achieve the education goal Motorpilot Ltd were engaged by LIFEBLOOD to create an entirely new website and to define a new brand identity for all future communications.

Creative

LIFEBLOOD wants to develop and maintain a professional, sector-leading web presence in order to communicate and raise awareness of thrombosis to target markets.

Motorpilot created a high quality look and feel, representing the LIFEBLOOD values, giving the impression of an active vibrant charity. With the use of high impact graphics and rich media, key messages and specific information directed at key target audiences are easily viewed and navigated to.

The adopted design was then applied to key communication channels, with the development of a newsletter and presentation templates.

Technical

LIFEBLOOD wished to retain (and update where necessary) all the information on the current website, to offer engaging and downloadable information for both public and professional visitors, and to use the site to communicate the achievements and strategy of the charity, to support the fundraisers and to encourage individuals to donate.

Motorpilot Ltd deployed a Content Management System (CMS) to allow ease of update for both textural and graphical content by designated LIFEBLOOD personnel or nominated administrator(s).

Transferral of data from the previous site required the re-formatting and categorising of information into a more formal database structure, allowing specific information to be designated to key target audience(s).

The new site conforms to best practice in usability and accessibility standards (W3C ‘AA’ standard). All main browsers were covered (IE 5+, Opera, Firefox), operating on Windows, Macintosh and Linux platforms.

The newsletter application was integrated into the website CMS, allowing nominated personnel the ability to publish information. The newsletter has an individual look and feel, within the LIFEBLOOD corporate id, allowing flexibility in layout and content to suit this specific media channel.

Result

Upon launch, the new LIFEBLOOD website gained acclaim from within technical, medical and political sources.

The website showed a massive increase in traffic, which it has sustained since launch, thanks to the ability to promote new content and regular updates.

The LIFEBLOOD website is fully supporting its mission by allowing the efficient sharing of information about thrombosis, by providing education on the topic of thrombosis and by attracting donations and sponsorship.

The foundation for supporting future LIFEBLOOD strategies has been set. Long-term goals can now be fulfilled as the website continues to establish its role as the leading information portal for thrombosis in the United Kingdom.